MA¥Ä¡¼¥ëǧÃÎÅÙRanking¡¢2°Ì¤Ï¡ÖSATORI¡×- 1°Ì¤Ï?
¥¸¥ã¥¹¥È¥·¥¹¥Æ¥à¤Ï3·î30Æü¡¢¡Ö¥Þ¡¼¥±¥Æ¥£¥ó¥°¥ª¡¼¥È¥á¡¼¥·¥ç¥óÍøÍѼÂÂÖÄ´ºº¡×¤Î·ë²Ì¤ò¸øɽ¤·¤¿¡£
ƱĴºº¤Ï¡¢´ë²è¤ä¥Þ¡¼¥±¥Æ¥£¥ó¥°¡¢¹Êó¡¢ÈÎÇäÂ¥¿Ê¡¢»Ô¾ìÄ´ºº¡¦Ê¬Àϡʥꥵ¡¼¥Á¡Ë¤Î¿¦¼ï¤Ë½¾»ö¤¹¤ë20Âå¡Á50Âå¤ÎÃ˽÷541̾¤òÂоݤˡ¢¥Þ¡¼¥±¥Æ¥£¥ó¥°¥ê¥µ¡¼¥Á¤Ë´Ø¤¹¤ë¾ðÊó¥µ¥¤¥È¡ÖMarketing Research Camp¡Ê¥Þ¡¼¥±¥Æ¥£¥ó¥°¡¦¥ê¥µ¡¼¥Á¡¦¥¥ã¥ó¥×¡Ë¡×¤Î¥Í¥Ã¥È¥ê¥µ¡¼¥Á¥µ¡¼¥Ó¥¹¡ÖFastask¡×¤òÍøÍѤ·¤Æ¼Â»Ü¤·¤¿¤â¤Î¡£
MA¥Ä¡¼¥ë¤ÎƳÆþ¤Ë´Ø¤·¤Æ¡¢´üÂÔ¤·¤Æ¤¤¤ëÅÀ¤äÁªÄê¤ÎºÝ¤Ë½Å»ë¤·¤¿ÅÀ¡¢¤è¤¯ÍøÍѤ¹¤ëµ¡Ç½¤Ê¤É¤ò¥Ò¥¢¥ê¥ó¥°¤·¤Æ¤¤¤ë¡£
ƱĴºº¤Ë¤è¤ë¤È¡¢MA¥Ä¡¼¥ë¤ÎÃæ¤ÇºÇ¤âǧÃÎÅÙ¤¬¹â¤«¤Ã¤¿¤â¤Î¤Ï¥»¡¼¥ë¥¹¥Õ¥©¡¼¥¹¤¬Ä󶡤¹¤ë¡ÖPardot¡×¤Ç59.4%¡£¼¡¤¤¤Ç¡ÖSATORI¡Ê54.5%¡Ë¡×¡ÖAdobe Marketing Cloud¡Ê37.8%¡Ë¡×¤È¤Ê¤Ã¤¿¡£
¤Þ¤¿¡¢MA¥Ä¡¼¥ë¤ÎƳÆþ¤ò¸¡Æ¤¤·¤Æ¤¤¤ë¤È¤·¤¿¥Þ¡¼¥±¥¿¡¼¤Ë¡¢ÁªÄê¤ÎºÝ¤Ë½Å»ë¤¹¤ë»ö¹à¤òʹ¤¤¤¿¤È¤³¤í¡¢¡Ö·î³ÛÈñÍÑ¡Ê42.0%¡Ë¡×¤òµó¤²¤¿¿Í¤¬ºÇ¤â¿¤¯¡¢¼¡¤¤¤Ç¡Ö½é´üÈñÍÑ¡Ê38.6%¡Ë¡×¡Ö¥µ¥Ý¡¼¥È¤Î½¼¼ÂÅÙ¡Ê35.2¡ó¡Ë¡×¤È¤Î·ë²Ì¤Ë¡£
°ìÊý¡¢´û¤ËMA¥Ä¡¼¥ë¤òƳÆþºÑ¤ß¤Î¥Þ¡¼¥±¥¿¡¼¤Ë¤âƱ¤¸¼ÁÌä¤ò¤·¤¿¤È¤³¤í¡¢ºÇ¤â¿¤¯µó¤¬¤Ã¤¿»ö¹à¤Ï¡Ö¼«¼Ò¤Î¥Þ¡¼¥±¥Æ¥£¥ó¥°¼êË¡¤È¤ÎÁêÀ¡Ê50.6¡ó¡Ë¡×¤ä¡¢¡Ö¥µ¥Ý¡¼¥È¤Î½¼¼ÂÅÙ¡Ê48.3¡ó¡Ë¡×¡Ö·î³ÛÈñÍÑ¡Ê43.8¡ó¡Ë¡×¡Ö¥Ä¡¼¥ë¤ÎÁàºîÀ¡Ê43.8¡ó¡Ë¡×¤È¤Î°Õ¸«¤¬¤¢¤¬¤Ã¤¿¡£
¤Ê¤ª¡¢Á´²óÅú¼Ô¤Î¤¦¤Á¡¢MA¥Ä¡¼¥ë¤ò¡ÖƳÆþ¤·¤Æ¤¤¤ë¡×¤È²óÅú¤·¤¿¥Þ¡¼¥±¥¿¡¼¤Ï16.5%¡¢¡ÖƳÆþ¤·¤Æ¤¤¤Ê¤¤¤¬¡¢º£¸åƳÆþͽÄê¡×¤Î¥Þ¡¼¥±¥¿¡¼¤Ï16.3¡ó¤È¤Ê¤Ã¤¿¡£
(¾®¾¾¸¶°½)