Twitter¤¬À¯¼£¹¹ð¤ÎÆ©ÌÀÀ¤ò¸þ¾å¤¹¤ë»ÅÍÍÊѹ¹¤òȯɽ¡¢2018ǯÃæ´ÖÁªµó¤ò¸«±Û¤·¤Æ¤Î¤â¤Î¤«
by Howard Lake
Twitter¤Ï¡¢¹¹ð¤òÄ̤¸¤¿¥¢¥á¥ê¥«¹ñ³°¤«¤é¤Î²ðÆþÌäÂê¤Ë¼è¤êÁȤि¤á¤Ë¥½¡¼¥·¥ã¥ë¥á¥Ç¥£¥¢¤Î¹¹ð¼ç¤Ë´Ø¤¹¤ë¾ÜºÙ¾ðÊó¤ò±ÜÍ÷¤Ç¤¤ë¡ÖAdvertising Transparency Center(¹¹ðÆ©ÌÀÀ¥»¥ó¥¿¡¼)¡×¤Îµ¡Ç½¤ò¤è¤ê¶¯²½¤·¡¢¹¹ð¼ç¤Ïï¤Ê¤Î¤«¡¢¹¹ðÎÁ¤Ïï¤Ë¤¤¤¯¤é»Ùʧ¤ï¤ì¤Æ¤¤¤ë¤Î¤«¡¢Áªµó¤Î¸õÊä¼Ô¤¬Àµ¼°¤Ë¾µÇ§¤·¤¿¤â¤Î¤«¤É¤¦¤«¤òÃΤ뤳¤È¤¬¤Ç¤¤ë¤è¤¦¤Ë¤Ê¤Ã¤¿¤Èȯɽ¤·¤Þ¤·¤¿¡£
https://blog.twitter.com/official/en_us/topics/company/2018/Providing-More-Transparency-Around-Advertising-on-Twitter.html
¥¢¥á¥ê¥«¤ÎϢˮµÄ²ñ¤Ï¾å±¡¤È²¼±¡¤ÎÆó±¡À©¤Ç¤¹¡£²¼±¡µÄ°÷¤ÎǤ´ü¤¬2ǯ¡¢¾å±¡µÄ°÷¤Ï2ǯ¤´¤È¤Ë3ʬ¤Î1¤¬²þÁª¤µ¤ì¤ë¤¿¤á¡¢2ǯ¤´¤È¤Ë¡ÖÃæ´ÖÁªµó¡×¤È¸Æ¤Ð¤ì¤ëÂ絬ÌϤÊÁªµó¤¬¹Ô¤ï¤ì¤Þ¤¹¡£¼¡¤Ë¹Ô¤ï¤ì¤ëÃæ´ÖÁªµó¤¬2018ǯ11·î¤Ç¡¢¤³¤ÎÁªµó¤Î·ë²Ì¤Ï¥È¥é¥ó¥×ÂçÅýÎΤκ£¸å¤ÎÀ¯ºö±¿±Ä¤Ë¤âÂ礤ʱƶÁ¤òÍ¿¤¨¤Þ¤¹¡£¤½¤Î¤¿¤á¡¢Twitter¤äFacebook¤Ê¤É¤Î¥½¡¼¥·¥ã¥ë¥á¥Ç¥£¥¢¤ò»È¤Ã¤¿ÁªµóÀïά¤â¤è¤ê·ã²½¤¹¤ë¤ÈͽÁÛ¤µ¤ì¤Þ¤¹¡£
by Onasill ¡Á Bill Badzo 52M Visits
¤·¤«¤·¡¢¥½¡¼¥·¥ã¥ë¥á¥Ç¥£¥¢¤Ç¤ÎÁªµóÀïά¤Î1¤Ä¤È¤·¤Æ¹Ô¤ï¤ì¤ëÀ¯¼£¹¹ð¤ÏµÄ²ñ¤Î´Æ»ë¤¬¹Ô¤ÆϤ¤Å¤é¤¯¡¢Â¾¹ñ¤«¤é¤ÎÆâÀ¯´³¾Ä¤Î¼êÃʤȤ·¤ÆÍѤ¤¤é¤ì¤ë´í¸±À¤¬¤¢¤ê¤Þ¤¹¡£¼ÂºÝ¤Ë2016ǯ¤Ë¹Ô¤ï¤ì¤¿¥¢¥á¥ê¥«ÂçÅýÎÎÁª¤Ç¤Ï¡¢¥í¥·¥¢¡¦¥µ¥ó¥¯¥È¥Ú¥Æ¥ë¥Ö¥ë¥°¤Ëµï¤ò¹½¤¨¤ë¡ÖInternet Research Agency¡×¤¬Twitter¤Ç2700°Ê¾å¤Î¥¢¥«¥¦¥ó¥È¤òÍÑ°Õ¤·¡¢À¯¼£Åª¤ËÊФê¤Î¤¢¤ë¥Ä¥¤¡¼¥È¤ä¹¹ð¤òÂçÎ̤ËÅê¹Æ¤·¤Æ¤¤¤¿¤È¤¤¤ï¤ì¤Æ¤¤¤Þ¤¹¡£
ÊÆÂçÅýÎÎÁª¤Ç¥í¥·¥¢¤Î´ØÍ¿¤·¤¿¡Ö¥í¥·¥¢¥²¡¼¥È¡×¤ÎFacebookÅê¹Æ¤Ï1²¯2600Ëü¿Í¤Ë¥ê¡¼¥Á¡¦¥Ä¥¤¡¼¥È¤Ï13Ëü1000·ï¡¦YouTube¤Ë¤Ï1000Ëܰʾå¤ÎÆ°²è - GIGAZINE
¤³¤ÎÌäÂê¤ò¼õ¤±¤ÆTwitter¤Ï¡¢¥½¡¼¥·¥ã¥ë¥á¥Ç¥£¥¢¤òÍøÍѤ·¤¿Â¾¹ñ¤Ë¤è¤ëÆâÀ¯´³¾Ä¤ÏÀ¯¼£¹¹ð¤ÎÆ©ÌÀÀ¤ò¹â¤á¤ë¤³¤È¤Ë¤è¤Ã¤ÆËɤ°¤³¤È¤¬¤Ç¤¤ë¤È¥Ö¥í¥°¤Ç¼çÄ¥¡£2018ǯ5·î¤Ë¤Ï¡¢À¯¼£¹¹ð¤Î¥Ä¥¤¡¼¥È²¼¤Ë¡ÖPromoted(politicial)¡×¤Èɽ¼¨¤µ¤»¡¢¹¹ðÆ©ÌÀÀ¥»¥ó¥¿¡¼¤«¤éÀ¯¼£¹¹ð¤Î¿½ÀÁ¼Ô¤¬Ã¯¤Ê¤Î¤«³Îǧ¤Ç¤¤ë¤è¤¦¤Ë»ÅÍÍÊѹ¹¤·¤Þ¤·¤¿¡£¤Þ¤¿À¯¼£¹¹ð¤Ë¤Ä¤¤¤Æ¤Î¥Ý¥ê¥·¡¼¤òÊѹ¹¤·¡¢¹¹ð¿½ÀÁ¤Î¥ë¡¼¥ë¤â¤è¤ê¸·³Ê²½¤·¤¿¾å¤Ç¡¢¥Õ¥§¥¤¥¯¥Ë¥å¡¼¥¹¤Î³È»¶¤¬µ¿¤ï¤ì¤Æ¤¤¤ë¥í¥·¥¢¡¦¥È¥¥¥Ç¥¤¤È¥¹¥×¡¼¥È¥Ë¥¯¤Î¥¢¥«¥¦¥ó¥È¤«¤é¤Î¹¹ð¤ò¶Ø»ß¤·¤Þ¤·¤¿¡£
¤µ¤é¤ËTwitter¤Ï¡¢2018ǯ6·î28Æü¤«¤é¹¹ð¤ÎÆ©ÌÀÀ¤ò¤è¤ê³ÈÂ礵¤»¤ë¤¿¤á¤Ë¡¢¹¹ð¼ç¤Î¥¢¥«¥¦¥ó¥È¤«¤é²áµî7Æü´Ö¤Ë¼Â¹Ô¤µ¤ì¤¿Á´¤Æ¤Î¹¹ð¥¥ã¥ó¥Ú¡¼¥ó¤òɽ¼¨¤¹¤ë¤³¤È¤¬¤Ç¤¤ë¤è¤¦¤Ë¤Ê¤Ã¤¿¤Èȯɽ¤·¤Þ¤·¤¿¡£²¾¤Ë¹¹ð¤òºï½ü¤·¤Æ¤¤¤¿¤È¤·¤Æ¤â¡¢¹¹ðÆ©ÌÀÀ¥»¥ó¥¿¡¼¤ËµÏ¿¤¬É½¼¨¤µ¤ì¤Þ¤¹¡£¤Þ¤¿¡¢¹¹ðÆ©ÌÀÀ¥»¥ó¥¿¡¼¤òÄ̤¸¤Æ¡¢¹¹ð¤ÎÀÁµá¾ðÊó¡¦ÈñÍÑ¡¦Åý·×¥Ç¡¼¥¿¡¦¥Ä¥¤¡¼¥È¤Î±ÜÍ÷²ó¿ô¤ò³Îǧ¤Ç¤¤ë¤è¤¦¤Ë¤Ê¤ê¤Þ¤·¤¿¡£
Twitter¤Ïº£¸å¤â¹¹ðÆ©ÌÀÀ¥»¥ó¥¿¡¼¤Îµ¡Ç½¶¯²½¤ò¹Ô¤¤¡¢¥¢¥á¥ê¥«¤À¤±¤Ç¤Ï¤Ê¤¯À¤³¦³Æ¹ñ¤Ç¤â¤³¤ÎÀ¯¼£¹¹ð¤Î¥Ý¥ê¥·¡¼¤ÈÆ©ÌÀÀ¤òŬ±þ¤Ç¤¤ë¤«¸¡Æ¤¤·¤Æ¤¤¤ë¤È¥³¥á¥ó¥È¤·¤Æ¤¤¤Þ¤¹¡£